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@PTCL Group (PTCL and Ufone 4G) secured six prestigious wins at the Pakistan Digital Awards 2025, including Best Digital Campaign of the Year for their moving tribute to Olympian Arshad Nadeem, titled Seenataan. The campaign resonated deeply with audiences, celebrating national pride through compelling storytelling and digital innovation.
The Group’s success extended across multiple categories, reflecting its customer-first strategy and technological creativity. PTCL’s WhatsApp Bot was honored for revolutionizing real-time customer support, while the My Reward App earned praise for enhancing loyalty experiences. Ufone’s Zalmi Women Cricket League campaign was recognized for advancing inclusion in sports, and its Unlimited Snapchat Offer and Sim Lagao Campaign were lauded for youth engagement and customer reactivation.
These wins highlight PTCL Group’s leadership in digital storytelling, innovation, and impact. Their recognition across diverse categories showcases a unified commitment to purposeful engagement and user-centric excellence.
