To satisfy the booming demand for digital content in Pakistan, Lambda Marketing Solutions is providing consumers with local content served up with ads. It started by bringing on-demand entertainment to passengers on inter-city buses, with the ads hosted offshore. But connectivity issues and expensive bandwidth hampered the company’s growth. By Continue Reading
Pakistani freelancers received more than Rs. 4 billion since January 2020 utilizing a tech-based solution in the midst of the Covid-19 pandemic, said Ghazanfar Azzam, President, and CEO, Mobilink Microfinance Bank, on Monday. Talking to the media, he said, “Freelance work by IT professionals increased under the circumstances, but they were Continue Reading
According to the details, Pakistan has reportedly received approval from Amazon to Register Pakistan in the verified Amazon seller list. Pakistani sellers will now officially be able to create Amazon IDs and sell their products on the global platform. This opens a great window of opportunity for Pakistan. Founded by Continue Reading
As per a global report ‘Inclusive Internet Index’ released by the Economist Intelligence Unit and commissioned by Facebook, Pakistan dropped to 90th rank among 120 countries. This Index calculates scores based on how countries perform in four categories; Availability, Affordability, Relevance and Readiness. Pakistan not only remained the lowest in South Asia, but also lags behind other regional states, like Iran.
Pakistan’s poor ranking is due to multiple reasons, such as large gender gaps in the index, in both mobile and internet access, with only 10% of women in Pakistan having access to smartphones. There also exist low levels of digital literacy and compared to better scoring countries.
Experts suggested some urgent interventions to combat this “Digital Emergency”
- Prioritizing assembly of 4G compatible smartphones while banning the production and import of 2G-only phones
- Reduction in taxes to make quality 4G access to end user more affordable
- Incentives for manufacturers to develop/assemble 4G enabled smartphones
- Government level policy to allow the operators to sell smartphones on instalments with a loan recovery mechanism
- And greater focus on bridging the gender gap in Internet Access, empowering more women to reap the benefits of Digitization
Timely focus on the factors identified by experts may result in a turnaround in global rankings for Pakistan.
Aimed at further developing the digital payments ecosystem, Pakistan’s leading fintech, JazzCash, has launched a Business App for its rapidly growing merchant base. Featuring state-of-the-art tools for efficient financial and business management, this app adds to the ease of doing business as small and medium business owners can kick start Continue Reading
Originally Posted on TechJuice | Covid-19 brought forth a new reliance on virtual life – from routine work, to employer as well as social engagements, a large part of everyday existence is currently in the process of shifting online. While this brings progress and technological advancement to the economy in Continue Reading
As reported by Profit by Pakistan Today which quoted the data shared in a report from Arif Habib Limited, the Information technology (IT) exports of the country touched $213 million in March 2021. The report also reveals: Export of $1.512 billion worth of Technology products during the first nine months of fiscal Continue Reading
Islamabad – April 29, 2021: Pakistan’s number one 4G operator and the largest internet and broadband service provider, Jazz has further strengthened its market leadership and continues to drive the digital ecosystem in Pakistan. During the first quarter of 2021, Jazz’s overall subscriber base grew by 11.7% year-over-year (YoY) reaching Continue Reading
Originally Posted on BrandSynario – Pakistan ranked 90th on the Inclusive Internet Index 2021 report released by the Economist Intelligence Unit (EIU), dropping further down from its position at 76th last year and stressing the need for policymakers and industry players to view the situation as no less than a Continue Reading
Islamabad (April 02, 2021): Owing to supportive government policies, effective competition among telecom operators and Pakistan Telecommunication Authority’s (PTA) commitment to introduce and utilize innovative technologies, broadband subscriptions in Pakistan have reached a historic 100 million mark. In 2012, there were less than 2 million subscriptions but after the introduction Continue Reading