Writing is an art, and with the surge in AI-powered writing tools, it’s no surprise that after an initial wariness, writers are looking for ways to integrate these tools into their content creation process. But then, the question arises: how do you do that effectively and subtly?
For those who have attempted to have an entire essay or two generated by ChatGPT, you might have noticed that there are certain words that tend to regurgitate, and the tone and content leave much to be desired.
So, if you’re a writer, this one’s for you. Here are some tips to help you create high-quality content with AI tools:
Quality Input, Quality Output
Let’s get one thing straight: the effectiveness of AI tools completely hinges on the quality of the input data, or the ‘prompts,’ they receive. If you want to make the most out of say, ChatGPT, you need to know how to get it to respond exactly the way you like it. The best way to do this is by formulating clear, concise, and accurate instructions. Be as specific as possible — about your target audience, the tone of the content, and the format you want it to take. Try to avoid errors or ambiguity, and provide a solid foundation for the AI to work its creative magic.
For example, “Digital Pakistan is a platform to promote connectivity, improve digital infrastructure, increase investment in digital skills, promote innovation, and tech entrepreneurship. Its target demographics are the youth, and so are its contributors. Generate a list of topics suitable for this platform” is a better prompt than “List some topics related to tech.”
Experimentation is Key
As writers, we all have a specific tone and type of content that we feel most comfortable with. AI, though, is perhaps an ideal case of jack-of-all-trades (unfortunately, that also implies that it’s a master of none, but we’ll get into that later). From lists and how-to guides, an AI tool will probably be able to produce something that fits your needs. More than that, it provides an opportunity to experiment!
Experimentation keeps your content fresh and helps you discover what resonates best with your audience and aligns better with your goals. Also, remember to try different AI-powered tools to figure out which one works best for you. In my experience, Bing is an excellent tool if you’re looking for an informative piece, but ChatGPT might be the best fit for your needs if you’re looking for something more showy.
Edit and Polish
While AI tools excel at content generation, they are not infallible. In fact, depending on how good a writer you are, they might be even more prone to errors than you. Honestly, you should keep your expectations low – expect generic outputs and occasional grammatical errors.
While to some this aspect seems like a contradiction of the purpose of AI, that is just because they’re not truly understanding it right. You have to edit, and refine whatever AI puts out – apply your unique touch, ensuring the content aligns with your voice. If you’re wholly tech-dependent though, you can leverage editing tools like Grammarly, Hemingway Editor, or Copyscape to fine-tune your writing.
Maintain the Human Element
AI tools are powerful, but they lack the nuance and anecdotes that come only from human experience. It might provide you with a rough structure, but if you want to truly relate to the human experiences of your audience, you need to inject your personality, emotions, cultural sensitivity, and creativity into your writing. That’s how you build a connection with them – and in today’s age where all connections are digital, you need to leave an impression.
As writers, we must learn to use AI as a tool to enhance our creativity, rather than relying on it entirely or in some cases, viewing it as a threat. With the right combination of prompting and actual writing, we can create truly engaging and impactful content that resonates with our target audience.
About the Author: With chai and Google Docs as trusted companions, Abrish Nayyar has honed the art of weaving stories, fueled by late-night inspiration and the mundane world. Aspiring to one day be a published author, to her, every article is an inch closer to that goal.