Telenor–AARI Pact Sparks Agri Innovation in Punjab

Telenor Pakistan and Ayub Agricultural Research Institute (AARI) have partnered to modernize Punjab’s agriculture through digital platforms. This collaboration integrates AARI’s research into Telenor’s Khushal Watan and Khushal Zamindar, empowering farmers with timely, data-driven crop advisories and sustainable practices.

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Telenor Pakistan has partnered with Ayub Agricultural Research Institute (AARI), Faisalabad, to digitally transform Punjab’s agriculture sector. A Letter of Intent was signed at Telenor’s Islamabad headquarters by Ahsan Maykan, Chief Marketing Officer, and Dr. Sajid-Ur-Rahman, DG and Chief Scientist at AARI. The collaboration integrates AARI’s research into Telenor’s digital platforms — Khushal Watan and Khushal Zamindar — reaching millions of farmers with timely, research-based crop advisories.

These platforms aim to promote climate-smart farming, boost productivity, and enhance knowledge exchange between scientists and farmers. Ahsan Maykan emphasized the fusion of technology and research as key to agricultural progress, while Dr. Sajid-Ur-Rahman highlighted the importance of translating research into practical benefits.

This initiative marks a major step toward sustainable agriculture, food security, and economic resilience in Pakistan. By bridging the gap between research and practice, the partnership seeks to empower farmers and drive long-term growth across Punjab’s agricultural value chain.