Pakistan’s leading IT organizations, including Pakistan IT Industry Association (P@SHA) and Pakistan Software Export Board (PSEB), are co-hosting the Pakistan x Saudi Business Forum in Riyadh, coinciding with the LEAP Tech Conference (February 9-12). This networking event aims to connect key government and industry figures from both nations. It provides a platform to explore collaborative opportunities and strengthen ties within the Saudi market, showcasing Pakistan’s burgeoning IT sector, encompassing software development, AI, blockchain, FinTech, gaming, and robotics.
LEAP, a prominent global tech event, anticipates over 170,000 attendees.This fourth edition introduces the Tech Arena, featuring cutting-edge innovations. Highlights include Anouk Wipprecht’s robotic dress collection, Adobe’s “Project Primrose” digital textiles, and Aramco’s SARA AI assistant. Medical technology advancements, such as Terra Drone’s medical delivery system, and immersive training platforms like Engine VR’s Golden Gloves will also be showcased. Furthermore, AI-driven conservation tools and smart contact lenses will be presented. The Tech Arena, along with the new SportsTech stage, underscores Saudi Arabia’s commitment to technological advancement under Vision 2030. This forum follows Pakistan’s recent record IT export month, though the sector faces challenges regarding internet speed and digital policies.