
A new JazzCash feature allows Pakistanis to buy government Treasury Bills from their phones, potentially widening access to formal investment opportunities.
JazzCash and Mobilink Bank have unveiled a new investment feature that allows users to purchase Government Treasury Bills directly through the JazzCash application. The initiative, introduced with support from the Ministry of Finance and the State Bank of Pakistan, seeks to make government-backed investment products more accessible to everyday consumers.
The launch represents a significant shift in how retail investors can participate in Pakistan’s fixed-income market. Previously, government securities were largely accessed through banks, brokerage firms and institutional channels, limiting participation from smaller investors.
Under the new framework, eligible JazzCash customers with verified accounts and an active Mobilink Bank deposit account can invest in three-month Treasury Bills using their smartphones. Entry begins at Rs5,000, lowering the financial threshold for individuals interested in regulated investment products.
The development comes as authorities look for ways to encourage greater savings and improve public engagement with formal financial markets. Policymakers have increasingly focused on expanding access to investment tools as part of broader efforts to strengthen financial inclusion across the country.
JazzCash said its platform currently serves around 60 million registered users and handled Rs16.8 trillion in transactions during the financial year ending March 2026. The company expects the new product to attract a substantial number of first-time investors and has set a long-term goal of reaching one million active participants.
Speaking at the launch ceremony in Islamabad, VEON Chief Executive Kaan Terzioglu said “digital financial services can play a wider role beyond payments by expanding access to investment and wealth-building tools.” His comments highlighted the growing role of digital platforms in providing consumers with a broader range of financial services.
Finance Minister Muhammad Aurangzeb said the programme supports the government’s efforts to build a more digitally connected economy and encourage participation in regulated financial assets. He noted that expanding investment opportunities can help strengthen long-term savings habits among citizens.
JazzCash Chief Executive Murtaza Ali described the initiative as part of the company’s broader financial inclusion strategy, stating “the launch reflects a shift from transactional services toward broader financial inclusion.” He said the product allows users to access government-backed investments through a platform already integrated into their daily financial activities.
Mobilink Bank will oversee custodial and trustee responsibilities for the investment offering. Company representatives also indicated that additional Treasury Bill tenures may be introduced in the future, giving investors a wider range of options.
Industry observers view the launch as an important test of whether digital wallets can become a mainstream gateway to investment products. If adoption grows, the model could help broaden Pakistan’s investor base beyond traditional financial institutions and established market participants.
