
Jazz posts strong 2025 growth with PKR 37B investment, driven by digital expansion, fintech gains, and rising user engagement across platforms.
Read more: Enabling Pakistan’s Digital Future: Jazz Tops National Rankings for Speed and Video Experience
ISLAMABAD – November 10, 2025: Jazz, Pakistan’s leading digital operator, invested over PKR 37 billion during the first nine months of 2025 to expand its network, enhance digital platforms, and improve service resilience. The company delivered solid growth across telecom, fintech, and digital segments, reflecting continued progress in its evolution into a ServiceCo — an integrated digital services provider.
Overall revenue grew by 14.6% year-on-year (YoY) in local currency, supported by steady gains in the core telecom business and a strong contribution from digital services. Telecom and infrastructure revenue increased by 9.8% YoY, driven by a growing customer base and higher average revenue per user (ARPU), which rose 12.3% on the back of improved pricing and stronger engagement with digital products.
Digital services remained a major growth driver, with direct digital revenue rising 28.5% YoY and contributing the same share to total company revenue. JazzCash led this performance with 32.8% growth, complemented by Mobilink Bank’s 34% revenue increase, driven by higher digital engagement and greater lending activity.
EBITDA rose 27% YoY in 3Q25, and the margin improved to about 46%, supported by operational efficiencies and stable energy costs. The company’s 4G user base crossed 55 million (+11.4% YoY), with penetration reaching 75.7%. Multiplay users — those using a combination of voice, data, and digital services — grew by 28.6%, now accounting for nearly 38% of total customers.
Jazz’s digital ecosystem continued to expand across platforms. JazzCash maintained its leadership in digital financial services with 20.6 million monthly active users and a 57.8% YoY increase in Gross Transaction Value (GTV) to PKR 3.9 trillion. With a merchant base of over 700,000, it processes more than 80% of Raast payment value under the Prime Minister’s Cashless Society initiative, enabling over 150,000 daily loans and achieving a record single-day disbursement of PKR 1.1 billion through 200,000 loans.
Tamasha reached a record 31.8 million monthly active users, driven by the Asia Cup, Tamasha Pro’s launch, and new content including a major TV network and Pakistan’s first AI-powered news channel—now among its most-watched features. SIMOSA, Jazz’s self-care and lifestyle app, recorded 21.8 million monthly users, and evolved its AI assistant into an agentic system handling bundle activations and complaints, serving 1 million monthly users.
Commenting on the results, Aamir Ibrahim, CEO of Jazz and Chairman of Mobilink Bank, said: “Our performance underscores the strength of Jazz’s long-term vision and our commitment to investing where it matters most — in infrastructure, innovation, and people. As we transition from connectivity to capability, we’re building platforms that expand access, create opportunity, and fuel growth across Pakistan’s digital economy — empowering every Pakistani to contribute meaningfully to the nation’s progress.”
Jazz is Pakistan’s leading ServiceCo—an integrated digital services company serving over 100 million users through a portfolio spanning fintech (JazzCash), entertainment (Tamasha), digital self-care (SIMOSA), InsurTech (FikrFree), enterprise cloud solutions (Garaj), and gaming (GameNow). This evolution reflects Jazz’s strategic shift from connectivity to capability, enabling platforms that improve the lives and livelihoods of Pakistanis through the power of technology.