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BankIslami Pakistan Limited has made a strong mark at the Pakistan Digital Awards 2025, winning the Jury Award for Best Campaign for its bold and purpose-driven initiative, Saving Humanity from Riba. This recognition celebrates the bank’s dedication to promoting ethical, Riba-free banking across Pakistan.
The campaign wasn’t just a message, it was a movement. Built around the principles of Islamic finance, the campaign took a 360-degree approach, reaching audiences through both digital and traditional media. Its goal was clear: to make Islamic banking more accessible and inclusive, while inviting people from all walks of life to explore a system built on financial justice and integrity.
Hasan Saeed Akbar, Head of Marketing and Strategy at BankIslami, described the campaign as a reflection of the bank’s mission rather than just a marketing effort. For BankIslami, it’s about driving long-term change toward a more ethical financial system.
This win comes shortly after BankIslami was also recognized by Euromoney as the Best Islamic Bank in Pakistan. With continued efforts to introduce new Shariah-compliant financial tools and expand its digital reach, BankIslami is actively working to create a more inclusive, transparent, and values-driven banking experience.
