Aamir Ibrahim Lauds Pakistan’s Digital Gender Progress.

Jazz CEO Aamir Ibrahim recently welcomed new data highlighting notable progress in closing Pakistan’s digital gender gap. Speaking at the virtual launch of the GSMA Mobile Gender Gap Report 2025, he described the findings as a significant milestone for the country’s inclusion efforts. The report shows Pakistan achieved the largest year-on-year improvement among surveyed nations, with the gender gap in mobile internet use shrinking from 38% in 2023 to 25% in 2024. This change reflects a rise in female mobile internet adoption from 33% to 45%, largely driven by women in rural areas. Around 8 million women and 5 million men came online during this period.

Ibrahim emphasized that this progress results from collaboration among regulators, telecom operators, and advocacy groups. He noted Jazz’s commitment to increasing its female customer base to at least 30% by the end of 2025, underpinned by focused actions. Despite growing awareness, challenges remain, including affordability, digital skills, and social norms. He highlighted the importance of women owning smartphones, explaining that ownership greatly expands usage and access to digital services.

He called for innovative affordability solutions and community engagement that includes family members to address cultural barriers. Ibrahim concluded by stressing that digital inclusion is essential for Pakistan’s future and that mobile technology offers the fastest route to greater equity.