Faysal Bank Limited has just received recognition for its outstanding digital marketing efforts. At the Pakistan Digital Awards 2025, the Bank was awarded “Best Digital Marketing Campaign of the Year” for its Roshan Digital Account (RDA) initiative. This campaign stood out for its strategic creativity and ability to connect with overseas Pakistanis, helping to boost remittance inflows into the country.
The success of the RDA campaign reflects Faysal Bank’s ongoing focus on purposeful and innovative storytelling. By tailoring its message to resonate beyond borders, the Bank managed to deliver not only strong results but also meaningful engagement with its audience.
This award serves as a testament to the Bank’s evolving approach to digital communication. It shows how Faysal Bank continues to lead in adopting next-generation technology and marketing strategies. Through efforts like these, the Bank is not just enhancing customer experience but also contributing to financial inclusion on a broader scale.