PTA Expects Pakistan Internet Quality to Improve
September 16, 2026
SMEDA has partnered with Japan’s SMRJ to help Pakistani SMEs join the J-GoodTech B2B platform, opening opportunities for international buyers, joint ventures, distributorships and technical collaboration.
The Small and Medium Enterprises Development Authority (SMEDA) has entered into a collaboration with Japan’s Organisation for Small & Medium Enterprises and Regional Innovation (SMRJ) to help Pakistani small and medium enterprises (SMEs) access J-GoodTech, an online business-to-business platform connecting companies with international partners.
According to Business Recorder, the initiative forms part of SMEDA’s broader internationalisation drive, aimed at helping Pakistani enterprises move beyond domestic markets and participate in global value chains.
Through J-GoodTech, Pakistani SMEs will have opportunities to explore distributorship agreements, receive orders from Japanese buyers, establish joint ventures and pursue technical collaboration with companies across the platform’s international network.
Dunya News reported that the collaboration is intended to provide Pakistani businesses with greater access to Japanese markets and international commercial opportunities. The initiative is being pursued under the guidance of the Ministry of Industries and Production.
SMEDA officials said the initiative is designed to create new avenues for businesses to expand their customer base and strengthen their capabilities. “The initiative aims to create avenues for SMEs to expand their customer base, strengthen capabilities and participate in cross-border commercial opportunities,” officials said.
Under the arrangement, interested Pakistani enterprises will be required to complete a registration form available through SMEDA. The authority will review applications against SMRJ’s requirements before forwarding eligible businesses to the Japanese organisation for the creation of company profiles on J-GoodTech.
The platform could allow participating businesses to present their products and capabilities to potential international partners while exploring commercial relationships with Japanese companies and other businesses within the network.
SMEDA said particular attention would be given to sectors including advanced manufacturing, medical equipment and eco-technology. However, applications will remain open to enterprises operating across all sectors of Pakistan’s economy.
The collaboration comes as SMEDA continues to pursue partnerships with international development organisations, technology platforms and business networks. Its recent engagements include collaborations with Alibaba.com and JICA, along with discussions with counterparts in Russia, Uzbekistan and Malaysia.
The J-GoodTech initiative is therefore focused on creating practical market-access opportunities for Pakistani SMEs, particularly businesses seeking international customers, technology partnerships and new commercial relationships.
For Pakistani SMEs, participation in the platform could provide another channel for presenting their businesses to overseas buyers and exploring cross-border opportunities, while SMEDA’s screening process is intended to identify enterprises that meet the platform’s participation requirements.
