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October 31, 2026
P@SHA led about 30 Pakistani tech leaders on a four-day Oslo Innovation Week 2026 visit, opening Nordic business leads as part of a plan to triple IT exports to $15 billion by FY2031.
Pakistan’s IT industry has set its sights on a new frontier, one that is cold, wealthy and digitally advanced. The Pakistan Software Houses Association (P@SHA) led a delegation of around 30 technology leaders, founders and innovators to Oslo Innovation Week 2026 in Norway. The four-day visit was designed to create new business opportunities for Pakistani firms across the Nordic region.
Led by Kheezran Khan, P@SHA’s Director of Marketing and Outreach, the group engaged with Norway’s wider innovation ecosystem, according to The AZB. With more than 100 specialised sessions on the programme, delegates connected with organisations working in artificial intelligence, deep technology, clean technology, health technology and the blue economy.
Day two took the group into the heart of Norwegian politics. The delegation was invited to the Norwegian Parliament, where Member of Parliament Farukh Qureshi welcomed participants and Fredrik Syversen of TEK Norge helped open the session. The meeting brought business communities together to explore new ways for Pakistan and Norway to cooperate on technology.
Khan framed the trip as part of a much bigger ambition. He described Oslo Innovation Week as a deliberate step in P@SHA’s Strategy 2031, a plan to triple the IT sector’s export contribution to $15 billion by FY2031.
Norway is not new territory for the association. Pakistan’s embassy in Norway notes that P@SHA’s 2023 visit to Oslo Innovation Week had already started successful business negotiations. In 2025, P@SHA, TEK Norge and the Pakistan embassy also hosted a Pakistan Night networking event for businesses and ICT professionals in Oslo, and a wide mix of Pakistani companies showcased their work at that year’s event.
Participants are now following up on the leads and potential partnerships created during this year’s visit. P@SHA will carry the work forward through its Brand and Global Outreach and Digital Export and Growth committees.
The Nordic countries are among the most digitally mature economies in the world, and they are exactly the kind of high-value market a tripling of IT exports would need. What matters now is whether the conversations started in Oslo turn into signed contracts. If they do, Pakistan’s tech sector may have found a new route to the export growth its own strategy demands.
