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Easypaisa Digital Bank and EFU Life have introduced a digital Islamic Takaful Savings Solution offering halal returns and integrated financial protection through the easypaisa app.
Easypaisa Digital Bank has partnered with EFU Life Assurance Ltd. To introduce a fully digital Islamic Takaful Savings Solution, allowing users to save through the easypaisa app while earning Shariah-compliant returns and receiving integrated Takaful protection.
The new offering enables customers to begin saving directly from the app, earn halal returns of up to 8% annually, and benefit from built-in Takaful coverage designed to strengthen their financial security. Customers using the service will also be eligible for a chance to win a complimentary Umrah trip.
The initiative expands the long-standing collaboration between easypaisa and EFU Life and is aimed at making Shariah-compliant savings and financial protection more accessible through digital channels. The partners said the solution is intended to simplify financial planning while supporting greater financial inclusion across Pakistan.
Jahanzeb Khan, President and CEO of easypaisa Digital Bank, said the launch reinforces the bank’s commitment to meeting the changing needs of its customers through innovative financial products.
“Offering Islamic Takaful insurance strengthens our wealth management offerings further. Through our Takaful insurance, we will be able to protect our customers’ hard-earned income and enable them to utilize their savings better, while serving users within the Islamic digital banking segment, which represents a key strategic priority for us,” he said.
Mohammed Ali Ahmed, Managing Director and CEO of EFU Life, said the partnership continues to focus on making financial protection more widely available through technology-driven solutions.
“The introduction of this Takaful Savings Solution represents a natural progression of that journey, enabling customers to save confidently while benefiting from Shariah-compliant protection,” he said.
Nilofer Sohail, General Manager, Channel Strategy and Growth Segments at EFU Life, said digital partnerships are helping reshape the delivery of financial services.
“By integrating savings with Takaful protection, we are offering customers a holistic financial solution that is simple, transparent, and aligned with their values,” she said.
With more than 60 million registered users, easypaisa said the launch aligns with its strategy of expanding access to digital financial services for both existing customers and underserved communities. The bank added that the new solution builds on the success of its digital insurance offerings and supports broader efforts to promote inclusive, technology-driven financial services in Pakistan.
