Cricket to Connectivity: Kazim Mujtaba on Merging Passion & Digital Purpose

Jazz has joined hands with the Pakistan Cricket Board as the Digital Lifestyle Partner for PSL Season 10, promising to turn every match into an immersive digital experience. Starting April 11 in Rawalpindi, the tournament will feature 34 electrifying clashes across Lahore, Karachi, Multan, and Rawalpindi—opening with a showdown between Islamabad United and Lahore Qalandars.

At the center of this digital drive is Tamasha, Jazz’s homegrown OTT platform, set to livestream every match. Fresh off a record-breaking Champions Trophy run with 22.3 million monthly active users, Tamasha has cemented its place as Pakistan’s top digital entertainment destination.

“PSL is not just a game; it’s a national heartbeat. As its digital lifestyle partner, Jazz is turning every match into a fully connected experience—where passion meets purpose, and every fan feels part of something bigger,” said Kazim Mujtaba, President Consumer Division at Jazz.

With Tamasha already streaming global hits like the International Cricket Council Men’s and Women’s T20 World Cups, PSL X promises to be another milestone in Jazz’s mission to digitally unite cricket fans across Pakistan.

Watch the announcement video here: https://www.facebook.com/share/v/15k5KQJZLk/?mibextid=wwXIfr