
ISLAMABAD, July 21, 2026: JazzWorld, Pakistan’s leading integrated digital ServiceCo, has been awarded Best InsurTech at the inaugural International Insurance Conference 2026, organized by the Insurance Association of Pakistan and the Pakistan Society of Actuaries. The award highlights JazzWorld’s pioneering role in advancing digital insurance and financial inclusion.
Speaking at the conference, CFO Farrukh H. Khan emphasized that Pakistan’s insurance penetration remains below 1% of GDP, underscoring the urgent need to make protection more accessible, affordable, and intuitive. He noted that the future of insurance lies in embedding protection seamlessly into the digital services people already use, rather than treating it as a standalone product.
JazzWorld’s ecosystem spans connectivity, financial services, enterprise solutions, and digital platforms such as Jazz, JazzCash, Tamasha, Garaj, Apna Clinic, and its flagship insurance platform FikrFree. With over 30 products offered in partnership with eight insurers, FikrFree leverages AI-powered recommendations to simplify discovery, comparison, and purchase. The company’s acquisition of TPL Insurance further strengthens its proposition by combining digital distribution, payments, and customer engagement with underwriting expertise.
The Best InsurTech award recognizes JazzWorld’s commitment to reshaping Pakistan’s insurance sector, embedding protection into everyday digital experiences, and bringing millions more Pakistanis into the formal financial ecosystem.
