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Zindigi, powered by JS Bank, has received the Best Digital Banking Experience (Pakistan) award at the FDI Insider Awards, highlighting the platform’s role in advancing digital banking innovation, financial inclusion, and customer-centric financial services in Pakistan.
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Zindigi, powered by JS Bank, has been awarded Best Digital Banking Experience (Pakistan) at the FDI Insider Awards, a global platform that recognises organisations driving innovation, sustainability, and long-term economic impact across key industries.
The FDI Insider Awards celebrate institutions shaping the future of global investment and economic development, with banking, financial services, and technology among the core sectors recognised. Zindigi’s win places it among internationally acknowledged digital banking leaders.
Launched in 2022, Zindigi has redefined Pakistan’s digital banking landscape with a lifestyle-focused platform tailored for Gen Z and millennials. The app combines payments, investments, account management, and everyday financial services into a single, user-friendly experience—raising expectations for how modern banking should operate.
“Global recognition is meaningful when it validates local impact,” said Noman Azhar, Chief Officer of Zindigi. “At Zindigi, our ambition has always been to build globally benchmarked financial experiences that are deeply rooted in Pakistan’s realities.”
Zindigi’s Raast QR solution has played a key role in accelerating digital payments across urban and semi-urban markets, while its USD-based Freelancer Account has simplified international payments for Pakistan’s growing freelance workforce. The platform has also expanded access to investments and Banking-as-a-Service solutions, supporting businesses and young users alike.
With this latest recognition, Zindigi continues to strengthen its standing as a globally competitive digital banking platform emerging from Pakistan.
