Pakistan’s First Maternity Insurance Launched by JS Bank

JS Bank has introduced Pakistan’s first dedicated maternity insurance through its women-centric platform, JS Her. This initiative reflects the bank’s commitment to supporting women’s health and financial security, particularly during the critical phase of motherhood.

Launched in time for Mother’s Day, the plan offers financial assistance of up to Rs. 100,000 for normal deliveries and Rs. 125,000 for C-sections or complicated births. The insurance is available to women between the ages of 18 and 50, aiming to provide both care and peace of mind when it matters most.

Speaking at the launch,Atif Malik, Chief Operating Officer at JS Bank, emphasized the bank’s broader mission to develop inclusive financial solutions. He highlighted that maternity insurance is part of a larger effort to ensure women feel supported at every stage of life.

With this offering, JS Her strengthens its position as a leader in women-focused financial services. The platform continues to evolve, now placing greater emphasis on health, family, and long-term well-being, while maintaining its core purpose of delivering products tailored to the unique needs of women across Pakistan.