Mobilink Bank’s ‘Invisible Heirs’ Campaign Wins Silver at Dubai Lynx Awards

Mobilink Bank has recently been recognized at the Dubai Lynx International Festival of Creativity 2025, where it earned a silver award for its ‘Invisible Heirs’ campaign. This recognition, in the Creative Strategy Corporate Purpose & Social Responsibility category, highlights the bank’s commitment to addressing the often-overlooked issue of women being denied their rightful share of inheritance in Pakistan.

Through a compelling video narrative, the campaign shed light on the emotional and societal barriers women face in claiming their inheritance. It sparked essential conversations across the country and encouraged collective awareness. One of the campaign’s key features was the introduction of an ‘Inheritance Calculator’ within the bank’s mobile app, designed to help women determine their rightful share with ease.

This recognition at one of the MENA region’s most prominent marketing platforms is a proud moment for Mobilink Bank. As President and CEO Haaris Mahmood Chaudhary shared, it reinforces the bank’s mission to support women through digital innovation and purposeful advocacy.

The award joins Mobilink Bank’s growing list of international achievements, including honors at GSMA’s GLOMO and M360 APAC, and further motivates its work towards advancing financial inclusion and empowerment for women across Pakistan.