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December 9, 2025
Meta has agreed to give Facebook and Instagram users in the European Union more control over how their data is used for advertising.
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The European Commission announced that EU users will soon be able to choose between allowing full data use for personalised ads or sharing less information for a more limited advertising experience. The Commission said this gives users an “effective choice” over how their personal data is handled. Meta will begin presenting the new options in January.
The decision comes after months of scrutiny. In June, the Commission warned Meta of possible daily fines after raising concerns about its pay or consent model. Earlier this year, the company was fined two hundred million euros for failing to meet DMA requirements from November 2023 to November 2024.
EU officials said the updated approach is intended to ensure compliance with rules that govern large online platforms. Analysts expect the change to influence how major tech companies design advertising models for European markets.
