LAAM Joins Neem to Revolutionize Fashion Payments

LAAM, Pakistan’s largest fashion marketplace, has signed a historic partnership with Neem, the nation’s top embedded finance platform, to transform digital payments in its ecosystem. LAAM, which has more than 1 million monthly users and hundreds of brands and designers, will now implement Neem’s Wallet System and Payment Button solution to enable efficient seller payouts, buyer payments, and instant refunds.

By Neem’s Wallet System, LAAM sellers will have direct access to their money in LAAM-branded wallets, with the option to withdraw money instantly to any bank account. Instant refunds will also be delivered to buyers, building confidence and loyalty. At the same time, Neem’s Payment Button will enable effortless digital collections through cards, bank transfers, mobile wallets, and others, all monitored in real-time via the Neem Business Portal.

Arif Iqbal, LAAM CEO, insisted that enabling faster payments to sellers is key to their growth. Vladimira Briestenska, Neem Co-founder, also referred to the collaboration as a move toward integrating financial infrastructure into fashion e-commerce.

Neem’s growing network already serves EFU Life Assurance Ltd., TPL Corp Insurance, Jubilee Life Insurance, Leopards Courier Services (Pvt.) Ltd., Sehat Kahani, and BaKhabar Kissan (BKK). This move with LAAM further solidifies Neem’s position in powering Pakistan’s financial and digital commerce ecosystem.