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A new Karandaaz-Kissan Gudam partnership aims to cut farm losses, unlock digital credit and give Pakistan’s smallholders stronger market access.
Karandaaz Pakistan has partnered with Kissan Gudam, a venture of Hajisons Group, to strengthen Pakistan’s farming communities through modern storage, digital finance and improved market access. The initiative is designed to help smallholder farmers preserve their produce, obtain financing against stored crops and participate more effectively in formal agricultural markets.
The partnership brings storage infrastructure, digital financial services and direct market linkages into one ecosystem, with Electronic Warehouse Receipt (EWR)-based financing at its core. The model is intended to reduce post-harvest losses, improve price and market transparency and help farmers avoid distress sales while bringing more agricultural activity into the formal financial system.
Kissan Gudam’s approach combines hermetic storage with digital trading and agri-financing, using technology supplied by US-based GrainPro. Its portable hermetic cocoons can be installed closer to farming communities than conventional warehouses, potentially reducing transportation costs while protecting crop quality and making stored produce more suitable as collateral.
Commenting on the agreement, Karandaaz Pakistan CEO Waqas ul Hasan said “the agricultural economy needs more than credit, highlighting the importance of infrastructure and market connections that enable financing to deliver results”. He said the partnership could bring storage closer to farmers, improve returns on produce and support a reduced public-sector role in commodity markets without undermining food security.
Kissan Gudam CEO Farhan Tahir said “the collaboration would equip farmers to protect the value of their harvests, obtain formal credit and reach better markets, creating stronger pathways toward financial security and climate-resilient livelihoods”. The companies plan to combine technology-enabled storage monitoring with warehouse receipt financing through a centralised digital platform.
Kissan Gudam Co-Founder and CTO Anam Tahir said “the platform connects its digital wallet with warehouse infrastructure, allowing stored crops to be verified and pledged as collateral. The system is intended to shorten financing turnaround times significantly compared with conventional lending processes.”
The signing ceremony was attended by Waqas ul Hasan, Farhan Tahir, Anam Tahir and Tom A. Peter, Economic Officer at the US Embassy Islamabad. Peter described the initiative as an example of US-Pakistan agricultural cooperation, citing the role of GrainPro’s hermetic technology in supporting smallholder farmers and Pakistan’s formal agricultural economy.
Under the partnership, Kissan Gudam plans to expand its post-harvest ecosystem across rural Pakistan, while Karandaaz will provide funding and strategic support. The broader objective is to digitally modernise the agricultural value chain by widening farmers’ access to storage, finance and market opportunities.
