Jazz and Garena Partner to Boost Pakistan’s Esports Scene

Jazz’s premier gaming platform, GameNow, has partnered with Garena Free Fire for the Free Fire World Series – Pakistan Qualifiers 2025, marking a major step forward for Pakistan’s fast-growing esports community.

With over 40 million active gamers, Pakistan is quickly emerging as one of the most promising gaming markets in the region. Through this partnership, Jazz aims to empower local gamers by providing opportunities to compete internationally, offering exclusive tournaments, gaming vouchers, and data bundles through its GameNow platform.

At the launch, Syed Arsalan Qamar, Head of Gaming at Jazz, said, “At Jazz, we see esports as more than just entertainment, it’s a movement that builds community, creativity, and opportunity.”

This collaboration positions GameNow as Pakistan’s all-in-one gaming hub, offering tournaments, live streams, and digital products under one platform. It also reflects Jazz’s broader commitment to youth empowerment and digital inclusion, supporting Pakistan’s growing presence in the global esports arena.