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March 25, 2026
ISLAMABAD – March 25, 2026: As the Pakistan Super League (PSL) — one of the country’s most anticipated sporting events, uniting millions of fans nationwide — returns for its 11th season, JazzWorld has emerged as the most dominant brand in PSL 11, with partnerships across five of the eight teams, marking an unprecedented scale of engagement in the league. This presence spans Jazz’s connectivity leadership, JazzCash’s fintech engagement, and Tamasha’s nationwide streaming, collectively powering fan experiences across the tournament.
JazzWorld’s impact spans strong on-ground branding, high-visibility match-day integrations, and consistent fan engagement throughout the tournament. Powered by Jazz as official 5G speed partner, fans are able to stream, share, and engage in real time. Building on this foundation, JazzCash’s role as the title sponsor of PSL’s newest franchise, Pindiz, is bringing fresh excitement to the league and strengthening fan engagement around one of the season’s most anticipated team debuts.
Complementing these efforts, Tamasha – Pakistan’s leading digital entertainment platform by JazzWorld – continues to deliver nationwide access to PSL 11 as the official streaming platform, making the tournament more accessible to millions of viewers. In addition, FanPulse — Jazz’s interactive fan engagement experience hosted on the Jazz website — further enhances participation through live trivia questions announced during matches, with fans competing in real time where the fastest respondents win exciting prizes.
Aamir Ibrahim, CEO JazzWorld, said, ‘This PSL, JazzWorld is bringing together our leading digital platforms to elevate how Pakistan experiences cricket. As the official 5G speed partner, Jazz is enabling seamless streaming and 5G-ready connectivity; through JazzCash, we are deepening fan engagement as title sponsor of PSL’s newest team, Pindiz; and through Tamasha, we are bringing the excitement of the tournament to millions with accessible, flexible viewing experiences. Together, these efforts reflect our purpose of delivering a Better Life for All by using technology to connect, empower, and entertain communities across Pakistan.’
Kazim Mujtaba, President Jazz GSM, added, “Our strong presence across PSL 11 reflects Jazz’s deep connection with fans and our commitment to enhancing their experience during the country’s biggest cricketing moments. By enabling smooth streaming, real-time engagement, and reliable connectivity, we are helping bring millions of fans closer to the action and making the tournament more immersive nationwide.”
Murtaza Ali, CEO JazzCash, added, “We are pleased to partner with Pindiz as their Title Sponsor at a time when the team is establishing a new identity in the Pakistan Super League. At JazzCash, our focus is on enabling shared, everyday experiences through secure and accessible digital financial services. Our partnership with Pindiz allows us to be part of these moments in a more meaningful way, helping fans connect, celebrate, and engage with the game and each other.”
Through its unmatched scale, ecosystem integration, and digital leadership, JazzWorld is redefining brand participation in PSL, showcasing how connectivity, digital services, and entertainment can come together to elevate fan experiences nationwide.
