Zindigi, powered by JS Bank, has joined hands with the FPCCI . in a strategic partnership focused on accelerating the digital transformation of Pakistan’s business environment. This collaboration spans 76 chambers and 155 trade associations affiliated with FPCCI and is aimed at improving financial accessibility for businesses across the country, with a particular emphasis on small and medium-sized enterprises (SMEs).
Through this agreement, Zindigi will roll out its Raast-enabled, QR-based real-time payment system across FPCCI’s network, enabling secure and efficient transactions. In addition to payment solutions, the initiative introduces a comprehensive range of financial services including lending, financing, and investment tools tailored to the needs of SMEs and trade organizations.
The collaboration also includes support for digital adoption among small businesses, helping them streamline operations and expand market reach. Both parties are aligned in their commitment to driving innovation and financial inclusion.
Faisal Khalid, Chief Product Officer at Zindigi, noted that this initiative represents a major step toward reshaping the business ecosystem through digital innovation. Echoing this sentiment, FPCCI Vice President Aun Ali Syed emphasized the partnership’s potential to empower businesses with essential digital tools and enhance their growth prospects