Jazz Introduces Leadership Principles for Digital Transformation

Jazz, Pakistan’s leading digital operator, has announced a strategic transformation to evolve from a traditional telecom company into a comprehensive Digital Service Company (ServiceCo), effective January 1, 2025. This shift marks a significant milestone as Jazz celebrates its 30th anniversary, emphasizing its commitment to innovation and digital inclusion.

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Jazz has launched a bold set of Leadership Principles to support its transformation from a telecom operator into a full-fledged digital service company. These principles aim to embed a culture of purpose, accountability, and inclusion across all levels of the organization—from frontline staff to executive leadership. Structured across four tiers, the framework promotes behaviors aligned with Jazz’s core values: integrity, customer focus, innovation, and diversity. With a rapidly expanding digital ecosystem, Jazz sees these principles as essential for fostering a future-ready, people-driven organization where leadership is defined by behavior, not title.