
International investors are being invited to explore Pakistan’s growth potential through a new initiative launched by VEON and JazzWorld.
VEON Ltd., a global digital operator, together with JazzWorld, announced the launch of the “Invest in Pakistan, NOW!” initiative at the World Governments Summit in Dubai. The program aims to encourage international investors to examine Pakistan’s economic fundamentals and long-term growth prospects.
As part of the initiative, JazzWorld and Nutshell Group signed a Memorandum of Understanding to advance collaboration in digitalization, inclusive growth, and cross-border investment. The signing was attended by senior government officials, diplomats, and business leaders.
Pakistan’s Minister of State for Finance and Railways, Bilal Azhar Kiyani, referenced macroeconomic stability and an improved investment climate. VEON Group CEO Kaan Terzioglu stated, “We are at a point in history: Powered by AI, human-centered innovation can fundamentally change the way we achieve growth.” JazzWorld CEO Aamir Ibrahim added, “Pakistan today is best understood through the scale and resilience of its long-term fundamentals.”
VEON’s operations in Pakistan, through JazzWorld, currently serve 100 million customers across connectivity, fintech, entertainment, and enterprise services. Since 1994, VEON has invested more than USD 11 billion in the country, reflecting its ongoing commitment to Pakistan’s digital development.
