ROX x LUMS: Co-Creating the Future of Digital Innovation!

On February 28th, the ROX team, alongside the CX Design & Usability team, collaborated with students at Lahore University of Management Sciences to refine the future of the Rox Life app. With engaging discussions and real-time feedback, students actively contributed to shaping a more intuitive and Gen-Z-friendly experience.

Key Highlights:

• Deep dive into app usability & features

• Interactive discussions on UI, colors, and backgrounds

• Student-driven insights on potential UI variants

• Feedback-based refinements for a seamless experience

• Brainstorming innovative features to enhance engagement

The session reinforced our commitment to co-creating digital solutions with the next generation of users. Their perspectives are shaping the evolution of Pakistan’s digital landscape!