Pakistan’s Call Center Industry Earns $200 Million Abroad

According to the State Bank of Pakistan (SBP), the country’s call center industry has recorded over $200 million in export earnings during the fiscal year 2024-25, reflecting a 20% year-on-year increase.  The sector’s growth is largely attributed to its cost-effective service model, with operational expenses significantly lower than in Western markets.

More than 1,000 call centers now operate across Pakistan, employing over a million people serving clients in North America, Europe, the Middle East, and Australia. The industry’s expanding global footprint is supported by a young, English-speaking workforce and modern IT infrastructure in major cities.

Despite recent concerns over fraudulent “Dabba scam” operations, industry leaders stress that such cases are isolated. Pakistan IT Industry Association (P@SHA)‘s Senior Vice Chairman, Muhammad Umair Nizam, reaffirmed the sector’s commitment to professionalism and ethical growth, while cautioning against excessive crackdowns that may harm legitimate businesses.

Pakistan aims to increase IT exports from the current $3.2 billion to $15 billion by 2030, with major clients including Amazon,AT&T, and Emirates. The country is positioning itself as a serious competitor to traditional outsourcing leaders like India and the Philippines.