Neem Gets $4M Credit Line From HBL to Boost Earned Wage Access

Neem, Pakistan’s leading embedded finance platform, has secured a PKR 100 million credit facility from HBL to expand Neem Paymenow, its Shariah-compliant earned wage access (EWA) solution. This strategic partnership reflects a shared commitment to enhancing financial dignity and resilience for Pakistan’s salaried workforce.

Neem’s Co-founder Naeem Zamindar highlighted the growing recognition of financial wellness as a necessity rather than a luxury. With HBL’s support, Neem aims to scale access to on-demand salaries for thousands of employees across sectors like retail, healthcare, logistics, and manufacturing, without exposing them to debt or hidden fees.

The facility is exclusively structured for wage advances and strengthens Neem’s position as a trusted EWA provider. It also signals HBL’s continued focus on supporting inclusive and responsible financial innovations.

Neem Paymenow addresses a critical need in a country where most of the 60 million employed individuals rely on fixed pay cycles. Rising costs and shrinking incomes make access to already-earned wages crucial. In addition to early salary access, the app also offers budgeting and savings features to help users build long-term financial resilience.

Together, Neem and HBL are working to reshape financial access in Pakistan with a solution grounded in dignity, inclusion and trust.