EasyPaisa Introduces Digital Insurance Platform

easypaisa digital bank has introduced its digital insurance marketplace, making it easier and more affordable for millions of Pakistanis to access insurance. This platform offers a wide range of coverage, including health, life, mobile, income protection, vehicle insurance, travel, and doctor consultations. All of this is made possible through partnerships with leading industry names like EFU Life Assurance Ltd.,IGI Life Insurance Limited, WEBDOC, and oladoc.

To ensure accessibility for everyone, the marketplace offers a one-month free subscription on all monthly plans, making insurance more transparent and affordable. With access to over 25,000 specialist doctors for video and audio consultations, as well as discounted clinic and lab visits, the platform provides both coverage and convenience.

Powered by AI, the Insurance Marketplace simplifies the process by offering real-time conversations, personalized insurance options, and instant transactions. According to Jahanzeb Khan, President & CEO of Easypaisa Digital Bank, this initiative strengthens the bank’s commitment to making insurance services available at users’ fingertips. Farhan Hassan, Head of Wallet Business, adds that the platform aims to break barriers in an industry where penetration remains below 1%, ensuring financial security for more people.

As Pakistan’s first digital bank to launch commercial operations, Easypaisa remains at the forefront of driving financial inclusion and economic growth.