Jazz Partners with Sinch to Secure A2P Messaging for its Mobile Subscribers

Sinch AB (publ) a global leader in cloud communications and software for mobile operators, has partnered with Jazz, Pakistan’s number one 4G operator and the largest internet and broadband service provider, to ensure messages received by Jazz subscribers are safer, more secure, free of spam and only sent to the intended recipient.

Sinch’s managed SMS Firewall and application-to-person (A2P) service for domestic and international messaging traffic provide the operator with powerful threat analytics and management capabilities— boosting Jazz’s stature in the growing A2P messaging market.

“Over the last couple of years, Sinch has proven that they can add value to our customers and to our business,” said Ali Naseer, Chief Business Officer at Jazz. “We are delighted to take the next step in this partnership to fully capitalize on Sinch’s unique combination of a portfolio of carrier-grade solutions for operators, market-leading position in A2P messaging, and access to a global enterprise customer base looking to engage with our subscribers.”

“Ultimately, our subscribers will reap the benefits of this deal with greater protection from spam and fraudulent messages, contributing to higher customer satisfaction,” he added.

In addition to protection, other benefits for Jazz’s subscribers include increased network quality and better engagement. International enterprises also benefit from a high-quality direct connection to the operator’s 69+ million subscribers. For Jazz, Sinch’s services accelerate investment return by reducing operational costs and providing detailed end-to-end analytics and insights on A2P traffic.

“A2P messaging is critical to the accelerated digital transformation that many industries are going through right now,” said Helene Henriksson, COO and Head of Operator Business at Sinch.

“Establishing a high-quality direct connection between enterprises and subscribers paves the way for the future of A2P messaging and allows brands and end-users to reliably and securely engage on a channel where rich messaging and two-way conversations over chatbots provide a positive customer experience.”

As a market leader in A2P messaging, Sinch leverages its expertise to help operators find new revenue, monetize assets, and reduce fraud. Sinch brings traffic from the world’s largest brands and translates it into revenues.