To satisfy the booming demand for digital content in Pakistan, Lambda Marketing Solutions is providing consumers with local content served up with ads.
It started by bringing on-demand entertainment to passengers on inter-city buses, with the ads hosted offshore. But connectivity issues and expensive bandwidth hampered the company’s growth.
By moving to Jazz Cloud, which utilizes VMware Cloud FoundationTM and VMware Cloud DirectorTM, Lambda Marketing is not only able to improve its offering on the buses but it can also expand media on demand to for-hire vehicles, hotels, restaurants and malls.
Implementation of cloud based solutions and its possible application in various sectors shows how much potential benefit it has in store for end user experience with efficient business model support.