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Allied Bank has introduced Pakistan’s first metaverse-based banking experience, marking a major step forward in digital innovation. This initiative enables users to access a 3D virtual banking environment where they can perform everyday financial tasks through an immersive and interactive platform.
Accessible via both mobile and desktop devices, the metaverse branch is designed to appeal especially to younger, tech-savvy customers. It combines convenience, gamification, and personalized service, all from the comfort of home. The service is powered by Avanza Innovations’ enterprise-grade platform “ORIEN,” and reflects Allied Bank’s vision to stay ahead of digital banking trends.
Commenting on the launch, Allied Bank Limited’s Chief Digital Officer, Mohsin Mithani, stated:
“We are constantly exploring emerging technologies that redefine the banking experience. By merging financial services with advanced virtual environments, we’re building an ecosystem that speaks the language of tomorrow’s consumer.”
This strategic move reflects the bank’s continued commitment to providing customer-centric solutions and leading the way in digital transformation. It sets a precedent for other financial institutions looking to blend traditional banking with futuristic, tech-enabled service delivery.
With this step, Allied Bank reaffirms its position as a trailblazer in Pakistan’s digital financial landscape.
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