How Has Technology Affected The Gig Economy?

A gig economy is a market system where temporary positions are common, and organisations hire workers for short term commitments.

This landscape makes it possible for independent workers to pursue freelance, fulltime or flexible opportunities.
Saying so, the tech industry has greatly added value to the gig economy, and besides just heavily contributed and has also in some cases invented new jobs.

So how does technology make it possible?

Here are some examples of how software has further enhanced the gig economy:

Creativity and Communication

The gig economy is based on connecting individuals to the services that they need.

Apps such as Uber allows drivers to find employment and set up their businesses and allows customers to hail rides.

Food delivery businesses such as Uber Eats or Food Panda are also examples of the gig economy. Without the ability to quickly tap into the smartphone, food orders would take significantly longer, and perhaps may have had to be collected in person. The technology that helps the gig economy was especially beneficial during COVID- 19 and helped businesses keep their doors open.

Because of apps and other platforms businesses can also community with their customers and resolve queries, hire the right people no matter how far, and find specialised talent.

The Cloud

Cloud computing has made it possible for workers to access files, and to share documents with other parties. The cloud also helps contractors and companies access a steady pipeline of talent and work.

Artificial Intelligence

Some people worry that AI will eventually make human workers obsolete in certain industries. However, AI can be a great asset, as it helps in speeding up work. AI can also help match gig workers to clients and assignments based on various criteria.

Mobile Technology

Mobile based technology has transformed the gig economy by allowing people to access employment and make their work more efficient. Using mobile phones allows users to constantly have access to messaging platforms, platforms such as Linked in or Upwork to seek out new opportunities, or even networking platforms.

Technology has been heavily beneficial to the gig economy, here are some ways how:

Remote Work and the Digital Workplace

With the start of cutting-edge technologies, remote work has become more intuitive, efficient, and more productive than ever before. Video calling platforms have transformed the ways that teams work together. This has allowed for more flexibility within employees who want to work on their own terms.

Enhanced Learning and Training

With technologies like AI driven learning platforms and VR simulations, the landscape of training and development programs provide employees with more interactive and immersive learning environments. Employees can improve their skillset, develop themselves professionally and stay relevant within a competitive job market.

While the advancement of technology has contributed to more efficient work, there are also some challenges which have arisen as a result of the rapid developments, especially with the introduction of AI.

Common issues such as job insecurity and lack of employment benefits, ethical concerns regarding automation, regulatory frameworks and the high competition in the marketplace may hinder the workflow of many individuals within the gig economy.

A way that the gig economy can thrive in the future is by establishing a balance between fostering innovation and implementing effective regulation. Addressing challenges through technology advancements, transparent practices, and regulatory frameworks will contribute to the sustainable growth of the gig economy.