JS Bank and its digital platform Zindigi have recently earned significant recognition at the Pakistan Digital Awards 2025. This achievement highlights their consistent efforts in pushing the boundaries of innovation in the financial sector. The bank secured multiple awards across key categories, acknowledging not just strong campaign results but also strategic digital thinking.
JS Bank stood out with its PayDay campaign, winning Best Social Media Campaign on LinkedIn. It also received the Best SEO Campaign award for successfully strengthening its online presence. Zindigi, on the other hand, was celebrated for its work in youth entrepreneurship. Its Zindigi Prize program was awarded Best Incubator Program, marking it as a leading initiative for student entrepreneurs across Pakistan.
Adding to the celebration, Ibtisam Babar, who leads the Zindigi Prize, was named Young Digital Entrepreneur of the Year for his role in shaping the program’s impact. These recognitions from one of the country’s most prestigious digital award platforms reinforce JS Bank’s role as a forward-thinking institution. With a growing focus on technology-driven solutions, the bank continues to build services that empower users and bring meaningful change to the financial landscape.