According to the details, Pakistan has reportedly received approval from Amazon to Register Pakistan in the verified Amazon seller list. Pakistani sellers will now officially be able to create Amazon IDs and sell their products on the global platform. This opens a great window of opportunity for Pakistan.

Founded by Jeff Bezos on July 5, 1994, Amazon is introduced as one of the most influential economic and cultural forces in the world.

This is major news for local brands and agencies in Pakistan as this development is about to start a new era of e-commerce in the country. Particularly when Pakistan focuses on its exports.

This development however comes with great responsibility. Local sellers will need to work hard to maintain the quality of their products in order to keep Pakistani products among the top choices for international buyers.

With growing internet penetration and affordable internet Pakistan can do wonders if importance is also given to challenges of gender gap.

When it comes to inclusion of Pakistani women having to play their role in business activity and having access to internet Pakistan still has an upward hill to climb. How ever if addressed with the right tonality and intention this weakness can be turned around to become a great strength for the country.

The credit of this development also goes to efforts made by the Ministry of Commerce and other departments who have worked together with the stakeholders to achieve this milestone.

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